Business/Market research plays an important role in business management in helping an organization to get closer to its existing and potential customers. The business/market research provides meaningful information for an organization to make the right decision, create competitive advantage, and move strategically and intelligently toward its business goals. The purpose of market research is to mining customer and market data and convert into meaningful decisive information about product, service, message, and other relevance that are priorities to the customer.

For example, an organization that wants to launch or relaunch the product or service may need to consider the market feasibility by conducting a market research to have a clear picture about the market and customer associated with the product or service before taking any next action. If the research confirms the possibility of success, the organization can step forward confidently. If not, the organization must use the issues and conclusion from the results of the market research to rethink, redesign or make change to the product, service, or marketing contents that align with target customer.